Welcome to Bruce Marcia and Associates!

We are a retail management consulting firm that specializes in providing solutions and support to dealerships in the RV, Marine and Powersports industries. We also provide support and innovative solutions to the OEM community that help strengthen and improve their dealer network. While we can help with F&I and sales training along with website and SEO improvements, we work with you the business owner and General Manager who have very limited options for support when dealing with issues that prevent the business from growing or improving profit.

There are all sorts of CRM and DMS software available for your staff to get the job done and you can find all kinds of training for salespeople and technicians but what about you? Sure, you can take in seminars or belong to a 20 group and while I can personally vouch that they can be very helpful, they can get expensive and time consuming plus not everyone is willing or comfortable in showing their financials to others in a group setting. That participation isn't for everyone. So, If you're having trouble keeping "all those plates spining" at the dealership and not sure how to get things back on track, what do you do? That's where we can help. We have decades of experience in retail general management, floorplan finance, sales and F&I, OEM territory management and website development. We put our experience to work for you to get your business back on track with issues like:

  • Reduce staff turnover, improve employee morale and customer focus which keeps your customers coming back.
  • Get thousands of dollars more from your service dept. by improving productivity and getting your warranty claims paid consistently.
  • Address and manage your aged inventory issues and save thousands of dollars in interest expense.
  • Floor plan interest rate too high? What your lender needs to see before you can negotiate a better rate so you can keep more money in your pocket.
  • Learn to compete and remain profitable against dealers who sell product for low margins.
  • Maximize your marketing and branding to attract new customers... and get your OEM to pay for most of it.
  • Use your Sales dept. to increase profits in your F&I office.
  • Ensure your PG&A margins are where they should be. Reduce money-draining obsolete stock & stop PG&A shrinkage so you can improve margins.
  • Using your financial information to see warning signs you can act on to save money and headaches.
  • OEM's - strengthen your dealer network to increase wholesale. When your dealers do better, so do you!

These strategies can make and save you of thousands, even ten's of thousands of dollars.

It is no easy task trying to keep your business running on all cylinders at the same time and there are hundreds of things that can go wrong and normally, the damage has started before you even notice. That's where BMA can help. We provide a fresh set of experienced eyes that can properly evaluate your business; help validate concerns you might have already; and in some cases, discover issues that you weren't aware of. We provide suggestions and solutions as well as help you develop a strategy and implement it. Contact us. Our discussion is confidential and there is no obligation.

You are far too invested to simply hope your business issues just go away on their own...because they won't. We can help.